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AI foundations for business professionals

A code-free intro to artificial intelligence, ML, & data science for professionals, marketers, managers, & executives

★★★★★ 4.6 (268 reviews)
2 hours of content

What you'll learn

  • This course gives students a broad overview of AI as well as a foundational understanding of what AI is, what it is not, and why it matters.
  • The key distinctions between building a prediction engine with human-crafted rules and machine learning - and why this distinction is critical to AI.
  • Three key AI capabilities, why they matter, and what AI applications cannot yet do.
  • The types of data that AI applications feed on, where that data comes from, and how AI applications turn this data into 'intelligence' with the help of ML.
  • The fundamental concepts underlying the machine learning and deep learning approaches that are powering the current wave of AI applications.
  • Deep learning and artificial neural networks. the reality behind the hype
  • Three major risk drivers associated with AI, why they arise, and their potential consequences in the workplace.
  • An overview of how AI applications are developed, and who develops them (with the help of extended analogy).
  • Why one of the most serious issues confronting the AI industry today - a significant skills gap - represents an opportunity for students.
  • How to apply their own knowledge, skills, and expertise to contribute to AI projects.
  • Students will learn how to build on the foundations they established in this course in order to transition from informed observer to valuable contributor.

Covers foundational artificial intelligence concepts, including the distinction between rule-based systems and machine learning, key capabilities and limitations, types of data, machine learning and deep learning fundamentals, and major risk drivers in the workplace. Learners can explain AI's business relevance and identify potential risks without coding.

Who this course is for

Business professionals, marketers, managers, and executives who need a code-free overview of artificial intelligence.

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