Customer Journeys for B2B Enterprises
Using marketing personas and the buyer journey, identify and target your audience, converting leads to sales.
★★★★★ 3.4
(149 reviews)
2 hours of content
What you'll learn
- Target your specific audience with buyer personas to determine where they are on the decision journey, allowing you to close the deal.
- Become a marketing rockstar by communicating key messages to your target audience in a way that they understand.
- Discuss how to convert leads into sales in a clear and concise manner.
Explains buyer psychology, marketing personas, and key messaging for each stage of the B2B customer journey. Learners can align content and keywords to reduce friction and convert leads into sales.
Who this course is for
Marketing professionals responsible for B2B audience targeting and lead conversion.
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#buyer-personas
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#lead-generation
#content-marketing
#marketing-strategy