Digital Marketing Essentials Masterclass
Learn the fundamentals of Social Media Marketing, SEO, SEM, Facebook Marketing, and other topics.
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(7.1k reviews)
2 hours of content
What you'll learn
- What exactly is digital marketing, and why is it important?
- The scope of various Digital Marketing components.
- Google SEM or Paid Advertising Fundamentals
- Search Engine Optimization Fundamentals (SEO).
- Increasing the visibility of websites in search engine results pages,
- What are keywords, why are they important in PPC advertising, and how do you use them?
- Keyword research and planning tools,
- SEO necessities and tools for locating what your target audience is looking for online.
- The Fundamentals of Social Media Marketing Using Facebook and Instagram Ads
- A step-by-step guide to running Facebook or Instagram ads.
- The Goal and Importance of Remarketing
Covers digital marketing fundamentals including SEO, SEM and paid advertising, keyword research, social media marketing with Facebook and Instagram ads, and remarketing. Learners can plan and run basic digital marketing campaigns.
Who this course is for
Beginners who want to understand core digital marketing channels and learn to set up basic ad campaigns.
#digital-marketing
#seo
#sem
#social-media
#facebook-ads
#remarketing