Google Analytics Beginner to Advanced | Setup + Audit
Learn how to install Google Analytics, audit your settings, and generate reports to identify product and business opportunities.
2 hours of content
What you'll learn
- Installing Google Analytics both directly and through Google Tag Manager.
- Configuring the Raw, Reporting, and Testing views.
- Developing unique dimensions and metrics.
- Creating custom alerts to notify you of unexpected drops or spikes.
- UTM parameters and acquisition reports are used.
- Establishing goals and events to track activation.
- Monitoring retention with cohort tables.
- Using Google Data Studio to create custom reports.
Covers Google Analytics installation through direct code and Google Tag Manager, configuration of raw, reporting, and testing views, custom dimensions and metrics, custom alerts, UTM parameters, goals, cohort analysis, and Google Data Studio reports. Learners can set up, audit, and use Google Analytics to identify business opportunities and track activation and retention.
Who this course is for
Marketers and analysts who want to configure Google Analytics and create reports for business and product insights.
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