Marketing 101: The Principles of Marketing
In a nutshell, this is an introduction to modern marketing. Based on the "Principles of Marketing" by Kotler and Armstrong.
2 hours of content
What you'll learn
- Understanding the Market and Your Customers
- Create a marketing strategy based on value.
- Create a marketing strategy.
- Engage your customers and build relationships.
- Recover value from the customer.
- Future prospects and social media marketing
Introduces the marketing process, customer understanding, value-driven strategy, and relationship building. Learners can construct a basic marketing plan and engage customers.
Who this course is for
Ideal for beginners seeking an introduction to marketing principles.
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#value-proposition