Marketing Mix Modeling with Excel - Analytics Course
Marketing Mix Modeling in Excel: Understand the Science of Advertising Investment
2 hours of content
What you'll learn
- Discover what Marketing Mix Modeling (MMM) is.
- How to Investigate Marketing Data
- How to use EXCEL to deploy a Learning Algorithm.
- Excel's Diminishing Return. How much can I spend before my CPA rises?
- Adstock with Excel. What is the lag effect of your advertisements?
Covers marketing mix modeling in Excel, including data exploration, learning algorithms, diminishing returns, adstock transformations, and scenario simulation. Learners can analyze advertising investment and build an Excel-based what-if simulator.
Who this course is for
Marketing analysts and Excel users who want to evaluate advertising spend with data-driven models.
#marketing-mix-modeling
#excel
#analytics
#advertising
#adstock